During the session, we covered the following:

News Topics:

• Introducing Watch, a New Platform For Shows On Facebook
  • Ability to find and watch shows is available on all Facebook platforms
  • A place for all creators and publishers to find an audience, build a community of passionate fans, and earn money for their work
  • Facebook Broadcasting Partners – 30-Plus Partners Including Univision, MLB, NBA, Hearst, Time Inc.
• Pinterest Unleashes Video Ads for All Advertisers
  • Hoping to allow marketers to vet video ad metrics through third parties for better results
  • Videos are not only about inspiration, but it also helps people do things
  • Another 80 percent of people who watch Pinterest videos say they help them learn how to do something, versus 66 percent of consumers who say the same about competitors
• How Will Facebook’s Creator Amplification Tool Change Influencer Marketing?
  • Rolling out a new feature that allows brands to promote third-party influencer content in the feed
  • One study found that as high as 86 percent of marketers are utilizing Influencer Marketing
  • Possible outcomes include:
    • Influencers could lose some leverage – Brands now control content Reach
    • Having a huge audience will no longer cut it

Lessons of the Week:

• The Return of LinkedIn Search Features
  • Network Diving

To learn more about new topics and interesting ideas, see Dean’s Twitter feed.

Remember you can submit all questions in advance of each coaching session by e-mailing our Help Desk.