During the session, we covered the following:

News Topics:

• Pinterest Wants SMBs To Connect With Their Top Influencers, Too
  • Unveiled a self-serve tool that makes it much easier to partner with its so-called Pin Collective
  • Designed and available for businesses of all sizes that use Promoted Pins, spanning big brands to SMBs, and campaigns can be executed in as quickly 10 to 14 days
  • Advertisers having the option to either submit a creative brief to which interested creators will submit applications, or selecting a creator based on their profile and portfolio of projects presented on the tool
• Pinterest Taste Graph Expands Interest Categories for Ad Targeting
  • Advertisers now have access to 5,000 interest categories that will begin rolling out to advertisers in the coming weeks
  • Pinterest has aggressively positioned itself as a search engine as opposed to a social network for the past couple of years, competing with Google, Facebook and increasingly Amazon for search budgets
• Twitter to Test Doubling Tweet Length to 280 Characters
  • Goal is to eliminate possible constraints that kept people from tweeting more frequently
  • At 328 million users, Twitter has been criticized for its inability to attract more people
  • The people who will get to test the 280-character tweets will be randomly selected
• Instagram Offers Visual Backdrops in Direct Messages
  • Pair your message with a selfie or a colorful background

Lessons of the Week:

• LinkedIn profile Summary Discussion
• LinkedIn Groups – Pros and Cons
• LinkedIn Sales Navigator
• SSI = Social Selling Index

To learn more about new topics and interesting ideas, see Dean’s Twitter feed.

Remember you can submit all questions in advance of each coaching session by e-mailing our Help Desk.