Watch The Recording:
- 5 Tips for Incorporating Video into Your Social Media Strategy
- Consider Your Purpose – before you start, take a step back and analyze the purpose behind your approach.
- Where Will Your Video Be Posted? – Think about where your audience is and where you will be posting this video (Facebook, YouTube, or IGTV)
- Add Value – Don’t forget to add value to your videos, meaning, don’t post videos that are irrelevant to your brand.
- Live Videos Don’t Have to Look Super Polished – with live videos, people expect a less than perfect stream.
- Use Video Editing Apps – This will make your life much easier when creating videos for social.
- Video editing apps mentioned: VideoShop and iMovie
- Video editing apps NOT mentioned: Adobe Premiere Clip, Splice (for iPhone), and VivaVideo (for Android)
- Check out this article for more video editing apps.
- Facebook Launches New Process to Convert Still Images to Video, New Ad Creative Guide
- This option allows brands to maximize Facebook ad performance, without the workload of regular video creation.
- Based on still images, Facebook’s Creative Shop team is able to add, what they call, ‘lightweight motion’
- “Basic Motion” allows you to animate a still image adding one or two elements of motion.
- “Brand in motion” allows you to bring elements of your brand or logo to life in a few seconds to promote brand recognition.
Influencer Development Lesson:
- Getting Your Personal Brand to the Top of LinkedIn & Google
Special Influencer Guest:
Listen to the Podcast:
- Social Jack™ Influence Factory
- Every Wednesday @ 12:00pm CT
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- Friday, October 19, 2018 from 8:00am-5:00pm CT
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