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Watch The Recording:

Latest Influencer News:

  • Instagram Tests a New Recommendations Feature to Boost Content Discovery
    • Once you have scrolled through your feed and seen everything, you will see a “recommended for you” section at the bottom.
    • This tool is essentially a compliment to the “All Caught Up” notification that Instagram rolled out last month.
      • The “All Caught Up” notification is meant to tell you once you have scrolled through everything in your news feed. Essentially saying that you are all caught up.
    • Facebook did something similar to this in 2013, to help show users relevant content. This was helpful since people are often following too many pages and/or are connected to too many people and could not keep up with everyone’s posts.
  • 30 Ways to Use Instagram Stories to Grow Your Small Business [Infographic]
    • This infographic includes guides from 99 Firms on how to use Instagram Stories for Business.
    • There are 400 Million active daily users of Instagram Stories with an average time of 28 minutes spent on stories.
    • Where brands send users from their stories…
      • 59% Shoppable page
      • 23% Other social Platforms
      • 10% Blog Post
      • 5% Campaign Page
      • 3% App

Influencer Development Lesson:

  • The Power of Authenticity

Special Influencer Guest:

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