April 27th Recording — Social Jack™ Weekly Coaching Session

Broadcasting LIVE from the Social Media Strategies Summit in Chicago!

In this session we discuss hot new trends and topics from Industry leaders like Bernie Borges and Mike Brown.
During the session, we covered the following:

• Social Media & Video Content:
  • – Understanding Viewers will improve the User experience
  • – Video is not just part of the “Sales Funnel” or marketing budget
  • – Creates Awareness and Engagement Through Storytelling
• Cognitive Capacity for Number of Personal/Professional Relationships:
  • – Studies show most people can only manage and retain 120-150 relationships
  • – Many people are Starting to to “Digital Cleansing” or Removal of Social Media connections
  • – 70% of apps are used 10 times or less
  • – Too much content out there for consumers
• Micro-Moments and Snackable Content:
  • – Marketers can get “Bigger Bang for Your Buck” with Smaller content strategies
  • – Developing stories behind the experiences of employees in order to humanize the brand to the target audience
• LinkedIn Connections:
  • – How to Reply before accepting a Connection Request
  • – Methods for evaluating new connections
  • – Digital Cleansing of connections that are not serving your goals
• The Consumer Journey:
  • – Messaging and content focused on the human side of the journey
  • – Acknowledging the bigger problem that your team is working to address
  • – New ways of Marketing to consumers that promote person to person business

Content from the session:

• Social Media Strategies Summit – Chicago
• Upcoming SMSS in New York

To learn more about new topics and interesting ideas, see Dean’s Twitter feed.

Remember you can submit all questions in advance of each coaching session by e-mailing our Help Desk.