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During the session, we covered the following:

  • News Topics:

    • Twitter New features:
      • Twitter Dashboard – A powerful free tool that gives business owners a clear picture of what’s being said about their businesses, lets them schedule Tweets, and offers insights about their Tweet performance.
      • Twitter Video Now 140 Seconds Long –  Longer stories
    • Facebook News Feed – Updates
      • Beginning to prioritize Friends Posts and Share over Pages, and General news.
      • The specific impact on your Page’s distribution and other metrics may vary depending on the composition of your audience.
    • LinkedIn Launches programmatic Buyin for Display Ads
      • Option to purchase our display ads programmatically either through an Open Auction or via LinkedIn Private Auctions
      • Private Auction purchasing option allows advertisers to target select LinkedIn audience segments if you don’t want to use your own data / CRM
      • When using your own first or third party data like website visitors and CRM contacts, our Private Auction offers the ability to explicitly target the LinkedIn.com homepage as a placement.
    Lesson of the Week:
    • Privacy Setting for LinekdIn
    • Content settings and SEO optimization
      • Slide Share content, title, description and how to be found.

To learn more about new topics and interesting ideas, see Dean’s Twitter feed.

Remember you can submit all questions in advance of each coaching session by e-mailing our Help Desk.

 

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