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During the session, we covered the following:
News Topics:
- Olympics look to ban non-sponsor Tweets
- Trademark tags / slogans and contextual words are off limits – “Olympic, go for the gold, summer, rio, etc… if used in reference to anything Olympic
- Rule 40 is ostensibly in place to prevent the “over-commercialization” of the Olympics and cut down on unneeded distractions from its core mission
- Instagram “Stories” released
- Secondary News feed that only shows content that is available for 24 hours.
- Nearly identical to Snapchat
- Companies will continue building on the successes of others.
- Yahoo is Sold to Verizon
- After 22 years, $4.83 Billiion in core assets are acquired by Verizon
- Acquired AOL last year
- This will put Verizon in a highly competitive position as a top global mobile media company when the Deal is finalized in 2017
Lesson of the Week:
- Facebook and Social Media – Posting Practices
- Active vs Passive Engagement
To learn more about new topics and interesting ideas, see Dean’s Twitter feed.
Remember you can submit all questions in advance of each coaching session by e-mailing our Help Desk.
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