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During the session, we covered the following:
News Topics:
- Rewarded Videos
- Native advertising Videos vs. Rewarded Videos
- Watch a paid add and get rewards that unlock or allow you to see/do/get more
- Lead generation that comes from users interacting with Reward Videos
- Value exchange w/ real-world benefits
- UBER could give ride discounts if riders watched videos ( possibly geotargeted depending on the route of the ride
- Native advertising Videos vs. Rewarded Videos
- URL Shortening Success
- People like Branded links, not “Ugly” links – Bitly study shows 34% higher click through rate
- The link acts as a connection between you and the content.
- In addition to the common .com, .org, .us, and so on, there are now many more possibilities: .deal, .link, .xyz, .cool, .marketing, and even .pizza!
- Make Links “Reader Friendly” and easy to Say and Easy to find!
- Bitly – Video Introduction
Lesson of the Week:
- How remove unwanted images from Google Searches
To learn more about new topics and interesting ideas, see Dean’s Twitter feed.
Remember you can submit all questions in advance of each coaching session by e-mailing our Help Desk.
About Ben
