During the session, we covered the following:

News Topics: 

• Instagram’s Offensive Comments Filter
  • Aims to give people the ability to promote positive engagement on their profile.
  • Not the default setting, but an option for people who want that additional sense of control of the comments that their post can receive.
  • Filtered words will be visible to commenter, but not the end users.
  • May be ethically troublesome to let a company decide which words are right for you.
  • Companies could use this tool to filter words that simply aren’t friendly to their brand rather than abusive.
• New LinkedIn Publishing Experience
  • Includes a sleek intuitive interface, more text and font options, and a beautiful new reading view that removes distractions and noise from the page
  • Add hashtags to an article before you publish, making it easier for professionals to easily discover and search for your content in the Feed
  • Currently Available in the US
• Earn revenue at scale with Twitter pre-roll ads
  • Amplify Publisher Program is available to approved creators/companies
  • Program participants can either elect to opt-in videos Tweet-by-Tweet, or pre-set monetization for all of their videos.
  • Content can be opted-in for monetization 100% non-exclusively, meaning creators can elect to monetize it on Twitter as well as other platforms
• LinkedIn Native Conversion Tracking
  • A set of capabilities built directly into LinkedIn Campaign Manager
  • Understand your LinkedIn advertising ROI, conversion count, cost-per-conversion, conversion rate, and more – Tracks Desktop & Mobile
  • Optimize your campaigns to drive even better performance
    • LinkedIn Campaign Manager

Lesson of the Week:

• LinkedIn  – Notifications, New version of Groups ( pros and Cons), & News Feed updates
• Social teaming:
  • Consciously Connecting
• Relationship Building:
  • 2 Old , 2 New
• Social Jack Scouting and Drafting Game Plan – Score Card ( New Resource Document!)

To learn more about new topics and interesting ideas, see Dean’s Twitter feed.

Remember you can submit all questions in advance of each coaching session by e-mailing our Help Desk.