During the session, we covered the following:

News Topics:

• Instagram rolls out multiple content posting
  • Feature named “Album” enabled to share 10 pictures or videos at once single post
  • Marketers can take the business benefit with carousels as they acquire carousels ads in Instagram and now they can place 10 photos/videos, offerings in a product line

• YouTube Removing 30-second, Unskippable Pre-Roll Ads
  • Focusing instead on formats that work well for both users and advertisers
  • Ads less than 30 seconds in duration will still be eligible for the unskippable option, including 15 and 20 second commercials
  • A survey released last year indicated that up to 90% of people skip pre-roll ads appearing ahead of online video content and TV shows
• Instagram Rolls Out Stories Ads to All Businesses
  • Ten seconds of undivided, full-screen attention on your product is a remarkable marketing opportunity
  • Stories ads will be full screen, meaning nothing can distract viewers from your sponsored content

 Lesson of the Week:

• Social Teaming – Scouting
• Solved all of your live LinkedIn questions and challenges

To learn more about new topics and interesting ideas, see Dean’s Twitter feed.

Remember you can submit all questions in advance of each coaching session by e-mailing our Help Desk.