During the session, we covered the following:

News Topics:

• Federal Trade Commission Instructs “Influencers”
  • Trying for years to crack down on stealth marketing campaigns that use celebrities and social media
  • Sending letters to so-called “influencers” that instruct them to clearly disclose when they are pushing a product
  • Reminding them to “clearly and conspicuously disclose their relationships to brands
• Starbucks Unicorn Frappuccino social media campaign
  • Limited-time drinks are increasingly a staple at Starbucks rolling out new drinks and short-term offerings as a way to entice consumers into its stores
  • Designed to appeal to generation Z, or consumers born after 1995
  • The drink is made with mango syrup and a “pleasantly sour” blue drizzle
• More People Use Instagram Stories Than Snapchat
  • More than 200 million people now use Instagram stories daily, up 30 percent since Jan
  • Facebook’s investment in visual content has been apparent across all of its properties
• Facebook Enables Branded Content From More Pages
  • Any Page can now submit an application at this link to gain access to the branded content tool.
  • We now allow logos, watermarks, and graphical overlays to persist throughout a video. Previously, we had prohibited these items from appearing in the first three seconds of a video.

Lessons of the Week: 

•  Google For Business

To learn more about new topics and interesting ideas, see Dean’s Twitter feed.

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