During the session, we covered the following:

News Topics:

• Instagram Location and Hashtag Stories on Explore
  • See what’s happening around you and find stories related to your interests
  • Stories come from people who have used location stickers on their stories
  • Add a location sticker or hashtag to your story and you may be included in the larger story
• Facebook Reducing Links to Low-Quality Web Page Experiences
  • “Similar to the work we’re already doing to stop misinformation, this update will help reduce the economic incentives of financially-motivated spammers”
  • The Filter process uses artificial intelligence to understand whether new web pages shared on Facebook have similar characteristic and if they are low-quality
• The Trend To Facebook Referrals Is A Risk To Google Search
  • People often want answers to their questions within the context of their community
  • Today, when it comes to referral traffic Facebook has eclipsed Google

Lesson of the Week:

• Group Diving & Conversion

To learn more about new topics and interesting ideas, see Dean’s Twitter feed.

Remember you can submit all questions in advance of each coaching session by e-mailing our Help Desk.