During the session, we covered the following:

News Topics:

• Instagram’s New Updates for Their Direct Messaging Tool
  • Share website links in DMs, which will appear with an auto-preview in the thread
  • The ability to send both portrait and landscape oriented photos
  • Stories objectives now giving businesses the ability to purchase ads in Instagram Stories across additional objectives – Video Views, Traffic (formerly known as Website Clicks), Conversions and Mobile App Install
• Facebook Tests New Ways to Connect Users to Local News:
  • As part of the Facebook Journalism Project, the network is testing three new products that “help people better discover local news and meaningfully engage with their community
• Drive Discovery of Bots & Other Customer Experiences in Direct Messages
  • Twitter launching a new, customizable Direct Message Card that businesses can use to promote and share bots and other customer experiences
  • Businesses can capture people’s attention with engaging image or video creatives, and include up to four fully customizable call-to-action buttons

Lesson of the Week:

• Facebook Cover Videos
  • How to create and implement this new features
• Twitter Draft Messages

To learn more about new topics and interesting ideas, see Dean’s Twitter feed.

Remember you can submit all questions in advance of each coaching session by e-mailing our Help Desk.