Our 20th Episode on Social Jack TV!

Building Better Mouse Traps
Featuring our special guest:
Andy Crestodina

Topic:  

Driving traffic is hard work. And it’s wasted work if your site doesn’t convert your visitors into leads and customers.

So why do visitors take action? What makes them stay, read, believe and click?

This presentation is a breakdown of the major conversion factors in terms you haven’t heard before. And it begins and ends with content. The insights we’ll be discussing were learned during the planning of more than 1000 websites over the last 16 years. We’ll discuss all of Andy’s secrets for conversion optimization through content.

What you will Learn – Bullet Points for Topic:        

• Why most websites fail today, according to 12 years of research
• How and where to use the two kinds of evidence
• How to create a conversion map that guides visitors thoughts and action
• The 7 things you should add to every testimonial on your website

Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 38-person web design company in Chicago.

Over the past 16 years, Andy has provided web strategy and advice to more than a thousand businesses. As a top-rated speaker at national conferences and as a writer for many of the biggest blogs, Andy has dedicated himself to teaching marketing.

Andy has written hundreds of articles, many of which have been published on the top marketing blogs and media websites. Favorite topics include content strategy, search engine optimization, social media and Analytics.

• Top 10 Online Marketing Experts to Watch in 2015, Forbes
• Top 50 Marketing Influencer in 2016, Entrepreneur Magazine
• Top 10 Social Media Influencers to Watch, Social Media Explorer 2017
• Top 50 Content Marketing Influencers to Follow, Outbrain 2017
• Top 50 Social Media Influencers, Top Rank Blog 2017

He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.