Our 14th Episode on Social Jack TV!

Today’s marketer can’t take two steps without hearing about the wonders of big data, big data applications and how (huge) brands are using big data. The issue for most marketers is that big data is often perceived as too big for the average company. What most people don’t know is that big data applications don’t necessarily need to be so, well, big! When marketers start to think small about big data, the possibilities are endless. The technology exists to help any marketer take hold of their information and turn it into actionable, optimized campaigns and strategies.

What you will Learn – Bullet Points for Topic:        

• Some of the sources from which data and valuable insights can be mined
• How to properly structure and analyze marketing data sets
• A few key benchmarks that can be analyzed for ongoing implementation
• The kinds of campaigns and initiatives that can be created with the use of these data

Here is the podcast version of the episode: