During the session, we covered the following:

News Topics:

• The Conversation Prism 5.0
  • 2017 Social Media Universe Graphic
  • Designed as a visual map of the relevant conversational networks at the time
  • Meant to help viewers better understand and appreciate the state of “the statusphere,” and how it’s evolving so that they may play a productive and defining role in shaping how businesses, educational organizations, governments, and everyday people engage, communicate and build mutually-beneficial communities
• How to Legally Repost User-Generated Content on Instagram
  • UGC is 76% more trustworthy than branded advertising, and it’s also a great strategy for filling your Instagram content with beautiful content
  • always ask for permission before reposting someone else’s photo to Instagram
  • When giving photo credit, you always want to reference the original photographer in the caption — simply tagging them in the photo is not enough
  • Repost using Later’s Search & Repost tool, which lets you easily find, collect, and share valuable user-generated content right from your Instagram community
• Chatbots develop own language: Facebook shuts down AI system
  • Facebook has shut down one of its AI systems after chatbots started speaking in their own language defying the codes provided
  • After learning to negotiate, the bots relied on machine learning and advanced strategies in an attempt to strengthen conversational skills.

Lesson of the Week:

• New Scouting and Drafting with LinkedIn

To learn more about new topics and interesting ideas, see Dean’s Twitter feed.

Remember you can submit all questions in advance of each coaching session by e-mailing our Help Desk.