February 17th Recording — Social Jack™ Weekly Coaching Session

• During the session, we covered the following topics:

  – Effective B2B Promotions – What methods work best and worst?

  – Value Propositions
  – Brand Awareness
  – White Papers
  – Events

  – B2C Campaigns – “Put the Product in your Fan’s Hands”

  – “Step back on the selling and simply share”
  – Lays potato chips – “Do us a Flavor” campaign which was a user submitted new flavor contest.
  – Organically Boosted page likes and Social reach
  – Viral potential with engaging campaigns

Content from the session:

• “Start with Why” by Simon Sinek  (Book recommendation)
• 4 B2B Marketing Initiatives That Drive Sales
• B2B Promotion (Research Data on B2B Promotion Methods)
• 3 Social Media Engagement Techniques That Work
• Facebook Advertising and Boosting Ads
• 20% rule with Facebook Images in Advertising

To learn more about what we covered during this week’s coaching, see Dean’s Twitter feed.

Remember you can submit all questions in advance of each coaching session by e-mailing our Help Desk.