During the session, we covered the following:

News Topics:

• Snapchat Offers Advertisers ‘Sequenced Messaging’ of Multiple Video Ads
  • Switching the new ad packages as “sequenced messaging,” allowing advertisers to run consecutive video ads with different creative, within its Discover section, in order to tell one story
• Facebook Stories, Identical to Instagram and Snapchat
  • Look and feel of the Story feature is almost identical
  • Stories help show your authenticity. You can get a little more personal, a little more informal, and a little more spontaneous. This is what customers, especially those from younger generations, are really getting used to.
  • Creates the need to develop different stories on each platform
    • Take different angles on the same content
    • Begin story on one platform, and finish it on another
• The “Boycott” trend on social media
  • After Uber lifted surge pricing during a protest at New York’s John F Kennedy airport against Trump’s travel ban, condemnation online was swift
  • #DeleteUber began trending, as people encouraging one another not only to delete the app from their phones, but also to cancel their Uber accounts
  • American consumers are using a different tactic to show their displeasure with companies that take stances that they do not agree with

Lesson of the Week: 

• LinkedIn Changes and Follow-up questions from Social Jack TV episode 19

To learn more about new topics and interesting ideas, see Dean’s Twitter feed.

Remember you can submit all questions in advance of each coaching session by e-mailing our Help Desk.