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Latest Influencer News:

  • Facebook Announces ‘Brand Collabs Manager’ Platform to Connect Influencers with Brands
    • Facebook wants to help facilitate brand and influencer relationships because of the rising popularity and success of Influencer Marketing
    • This week is the official launch of the ‘Brand Collabs Manager’ dashboard on Facebook
    • The tool will show brands the most relevant influencers and allow them to make a connection
  • 5 Metrics for Evaluating Influencers and Predicting ROI That Most Brands Aren’t Using
    • The biggest issue of Influencer Marketing is finding an influencer that hasn’t bought their followers. Their follower list is usually made up of Dummy Accounts, Abandoned/Hacked Accounts, Follow-Follow Back pods, and Cloned accounts to make it seem that active users are following this account
    • Vanity Metrics (High Follower Counts, lots of website traffic, large email lists) are important, but not great ROI predictors
    • The Metrics you should look at are follower engagement, bounce rates from website traffic, email open rates and on-page activity, and an analysis of the results from previous projects

Influencer Development Lesson:

  • Social Media ROI

Special Influencer Guest:

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About Jackson DeLisle