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2/21/18 – Influence Factory – Featuring Ryan Pena – Leveraging Social Media in a B2B Setting

Watch The Recording

 

Latest Influencer News:

    • Competitors could be clueless and copying other company’s strategies and you don’t know the resources they have for making the content (Ex: manpower, software or tools, and money costs).
    • You only see the content but can’t see what content is bringing in greater ROI, how they promote the content, if they pay for the content or do it themselves, and other questions.
    • To help fix, create your own goals, find the right workers and tools that can meet your goals, and keep up with your competitors (Using a software or signing up on their email list) to see what, how, and why they are doing what they are doing.

Influencer Development Lesson:

  • Growing a Powerful Network – Social Teaming 101

Special Influencer Guest:

  • Ryan Pena

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