During the session, we covered the following:

News Topics:

• Top 3 Instagram Marketing Trends for 2017
  • Clickable links come to Instagram photos to increase marketing use
  • Offering new business profiles and Instagram analytics for the first time, in an effort to entice more businesses to use the platform and purchase ads
  • Launching improved stories, filters and new stickers to compete with SnapChat
• Twitter Push notifications for Breaking News
  • Currently testing this feature to push Big Breaking new to users when not on app
• Wendy’s Twitter account is stirring up attention
  • Taking a more sarcastic and harsh comedic tone in responses to trolls
  • Brought tons of attention to the account and encourages more engagement

Lessons of the Week:  “New Year’s Kickoff”

• LinkedIn Updates and things to do as the new year begins
  • Make sure you are up to date
  • Save a version of your profile before new changes take place
  • Export connections while possible
  • Respond to all communications
• Facebook Business page updates and tips to keep the page efficient

To learn more about new topics and interesting ideas, see Dean’s Twitter feed.

Remember you can submit all questions in advance of each coaching session by e-mailing our Help Desk.