During the session, we covered the following:

News Topics:

• Ticketmaster’s Chatbot for Facebook
  • Instead of walking someone through a transaction using prompts that feel unnatural, the bot can recognize prompts like “What’s happening tonight?” and come up with responses
  • Search data covers 83 countries and is shareable
• LinkedIn Adds More New Profile Features to Help Maximize Utility
  • Now include pictures in comments and announced some new ‘Profile Views’ data points
  • Connection History – adding a note to profiles on when you first connected
  • Re-order the ‘Experience’ section of your profile with a new drag and drop option
  • Expanded profiles on Desktop including Saved Searches
  • Added quick replies to their messaging to make it easier to respond on the go
• How machine learning helps LinkedIn and Instagram predict what you’ll like
  • The company tracks a user’s activity, such as likes and shares, to learn over time what kind of content they are most likely to engage with
  • “We’re trying to boil down user happiness into specific metrics.”
  • Machine learning has become something of a buzzword, but for companies that embrace its potential, the payoffs can be significant
• Spotify Introduces Group Playlists for Messenger
  • Once a friend has created a Group Playlist, others in the conversation can add more songs directly through the Spotify Chat Extension— even if they’re not on Spotify

To learn more about new topics and interesting ideas, see Dean’s Twitter feed.

Remember you can submit all questions in advance of each coaching session by e-mailing our Help Desk.