News Topics:

• Pokemon Go – Ads in the form of Sponsored locations
  • Retailers and companies will be granted the paid opportunity to be featured prominently on the game’s virtual map
  • Advertisers will be charged on a “cost per visit” basis, similar to the “cost per click” used in Google’s search advertising
  • Other businesses and organizations have tried to attract visitors by emphasizing the large number of Pokestops around their buildings
  • Businesses can also purchase items within the game to encourage crowds
• Community Standards and Facebook Live
  • A reviewer can interrupt a live stream if there is a violation of FB Community Standards
  • Anyone can report content to us if they think it goes against our standards, and it only takes one report for something to be reviewed
  • One of the most sensitive situations involves people sharing violent or graphic images of events taking place in the real world. In those situations, context and degree are everything.
• Twitter signs deal with Bloomberg
  • A deal to live stream three Bloomberg shows, as well as the network’s markets coverage
  • Twitter has deals to stream NFL & Republican/Democratic National Conventions
• Snapchat ads based on the objects in your Snaps
  • Just filed for a patent on new recognition technology
  • Recognize objects in the images are you posting and show you advertisements based on those objects