During the session, we covered the following:

News Topics:

• Need-to-know metrics, right on your Pins
  • Now, when you visit your Pinterest for Business profile, you’ll find a new stats icon on each of your Pins
  • Clicking on the stats icon reveals even more info—including how many times your Pin has appeared on Pinterest, and the number of closeups, clicks and saves it got
• Twitter Building New Data Controls
  • Announcing a suite of industry-leading tools to give you more access to your information and greater, more granular control over how it’s used
  • Addressing how we personalize your Twitter experience and whether your information may be shared through certain partnerships
• Snapchat rolls out a trio of new ad products using its lenses and geofilters
  • Debuting a handful of new products, including World Lenses, Audience Lenses, and Smart Geofilters
  • 1 in 3 daily users play with Lenses every day on average, Snapchat notes, and snaps with Geofilters are viewed over 1 billion times a day on average
  • World Lenses are an extension on Snapchat’s Sponsored Lens, which already let advertisers turn users’ selfies into ads
  • The company says that Snapchatters today play with these Sponsored Lenses for over 15 seconds before sending them
• Facebook rolls out a new “Order Food” option in its main navigation
  • A new option called “Order Food” is rolling out to select users
  • The entire process, from ordering to checkout, takes place on Facebook when you use this menu option
  • Aggregates all the supported restaurants together on one page for ease in browsing and ordering
• Facebook bought “Oculus”- Free demo at Best Buy
  • The rise of VR in marketing and Social Media
• Harvard Universities “Ring Toss Game”

Lessons:

• Instagram strategies including hash-tagging and following/liking relevant posts
• A case study about a startup that went from just $200 to buy supplies all the way up to $1M in sales by just using free social media tactics.
• We walked through his strategies and explained how anyone can deploy these same tactics for success

To learn more about new topics and interesting ideas, see Dean’s Twitter feed.

Remember you can submit all questions in advance of each coaching session by e-mailing our Help Desk.