During the session, we covered the following:

News Topics:

• Facebook Collaborators
  • Facebook adding 3,000 reviewers to combat violent videos
  • The company will add 3,000 people to its global community operations team to help “review the millions of reports we get every week.”
• Twitter Premium Content
  • New premium video content coming to Twitter
  • 16 live streaming content deals across sports, news and entertainment
  • Helping publishers drive more revenue, and helping brands align with the best mobile video content, all at massive and accelerating scale
• Snapchat self-Service Ads – Snapchat Ad Manager
  • Called Snapchat Ad Manager, it will be widely available in June in the U.S.
  • Ad buyers will be able to manage video creative and first-party audience data
  • Now offering a feature called Business Manager that lets advertisers organize access to campaign assets, billing contacts and information for team members

Lesson of the Week:

• Posting rotation and content mix
• Introducing LinkedIn Matched Audiences

• • Matched Audiences helps increase ROI by enabling you to focus your efforts on the audiences and accounts that are most likely to drive revenue
  • Three new targeting tools to connect with your audiences on LinkedIn
  • Website Retargeting, Account Targeting, and Contact Targeting

To learn more about new topics and interesting ideas, see Dean’s Twitter feed.

Remember you can submit all questions in advance of each coaching session by e-mailing our Help Desk.