During the session, we covered the following:

News Topics:

• Facebook Improvements to Rights Manager
  • New automated rules for Rights Manager that will better support rights owners’ business objectives
  • The rights owner can decide to set an action to happen automatically when a match of their content is found on Facebook
• Instagram deters deletion with reversible “archive” option
  • The archive option creates a private space for personal viewing of old posts
  • Archive posts for private viewing with option to Make visible in the future
• Pinterest Brings Visual Search Technology to Ads
  • In February, Pinterest released 3 Visual Discovery Tools
  • Identifies characteristics within an image—like colors, shapes and textures
  • Connecting people to products they like the looks of, but don’t quite have the vocabulary to describe
• Google Lens will let smartphone cameras understand what they see and take action
  • Informative – Point your camera at something and Lens tells you what it is
  • Do a common task — connecting you to a home’s Wi-Fi network by snapping a photo of the sticker on the router
  • Business – pull up the name, rating and other business listing information in a card that appeared over the photo of a storefront or Ad

Lesson of the Week:

• Group Diving & Conversion

To learn more about new topics and interesting ideas, see Dean’s Twitter feed.

Remember you can submit all questions in advance of each coaching session by e-mailing our Help Desk.