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During the session, we covered the following:
News Topics:
- Facebook Improvements to Rights Manager
- New automated rules for Rights Manager that will better support rights owners’ business objectives
- The rights owner can decide to set an action to happen automatically when a match of their content is found on Facebook
- Instagram deters deletion with reversible “archive” option
- The archive option creates a private space for personal viewing of old posts
- Archive posts for private viewing with option to Make visible in the future
- Pinterest Brings Visual Search Technology to Ads
- In February, Pinterest released 3 Visual Discovery Tools
- Identifies characteristics within an image—like colors, shapes and textures
- Connecting people to products they like the looks of, but don’t quite have the vocabulary to describe
- Google Lens will let smartphone cameras understand what they see and take action
- Informative – Point your camera at something and Lens tells you what it is
- Do a common task — connecting you to a home’s Wi-Fi network by snapping a photo of the sticker on the router
- Business – pull up the name, rating and other business listing information in a card that appeared over the photo of a storefront or Ad
Lesson of the Week:
- Group Diving & Conversion
To learn more about new topics and interesting ideas, see Dean’s Twitter feed.
Remember you can submit all questions in advance of each coaching session by e-mailing our Help Desk.

