During the session, we covered the following:

News Topics:

• Instagram ShadowBan
  • Exists to deter users from a specific kind of behavior—whether that’s being spammy, inappropriate, or even abusive
  • Mostly be targeting users who display spammy or inappropriate behavior
  • Hides your Instagram posts from users who don’t follow you, which can be detrimental to trying to grow your account and get more followers
  • Users may not know they are ShadowBanned, should check using analyzer tool
• 7 Key Factors and Why the Instagram Algorithm is Great for Marketers
  • Engagement: How popular the post is
  • Relevancy: The genres of content you are interested in and have interacted with
  • Relationships: The accounts you regularly interact with
  • Timeliness: How recent the posts are
  • Profile Searches: The accounts you check out often
  • Direct Shares: Whose posts you are sharing
  • Time Spent: The duration spent viewing a post
• Snapchat will no longer show a white border around old Memories
  • Snapchat’s goal was to remind viewers that this older content wasn’t truly ephemeral
  • the ugly border ended up annoying users who didn’t want their snaps altered, sometimes to the point where they would decide not to share the old content at all
  • Forcing users to choose between good looking story or using high quality camera
• Social Media fires back at Fyre Festival flop
  • Socials Media influencers paid to promote all new luxury experience
  • When guests arrived, realized that almost everything they were sold was a lie
  • Social media backlash after many people stranded and festival cancelled
  • Influencers tried to distance themselves by removing their related posts

Lessons of the Week: 

•  LinkedIn Saved Searching

To learn more about new topics and interesting ideas, see Dean’s Twitter feed.

Remember you can submit all questions in advance of each coaching session by e-mailing our Help Desk.