During the session, we covered the following:

News Topics:

• Google’s Response to Apples Introduction of Intelligent Tracking Prevention
  • A new macOS feature that imposes a strict 24-hour time limit on those tracking tools’ lifespans
  • An initiative aimed at limiting third-party trackers from capturing cross-site browsing data
  • This means that unless a user converts within 24 hours of last visiting an advertiser’s site after clicking an AdWords ad, for example, the conversion attribution will be lost.
• Facebook ‘Snooze’ button temporarily hides people in your feed
  • Temporarily unfollow friends, Pages or Groups for 24 hours, 7 days or 30 days
  • “We’re testing new ways to give people control over their News Feeds so they can stay connected with the stories they find most relevant.”
  • Could deter people from permanently unfollowing, unliking or unfriending things on Facebook while still giving them control over what they see
• First Snapchat Ads Shot Entirely on Spectacles
  • Burger King and Sainsbury’s are the first two Snap clients to use the glasses to shoot ads that appear on Snapchat
  • Spectacle’s branding potential has consistently intrigued marketers, as they can utilize the devices to create either organic or PR-driven buzz on Snapchat, Snap’s flagship property
• Celebrating the 200 million people of Pinterest
  • Grown nearly 40 percent since last year, and more than half of all Pinners live outside the U.S
  • Soon you’ll be able to add sections to your boards, making it easy to organize Pins the way you want to
  • There are over 100 Billion Pins to date
• Facebook’s Testing its New Group Video Chat App
  • Bonfire enables you to participate in group chats with friends – but importantly, as noted by TechCrunch, you don’t actually have to download the app to participate
  • Many of Facebook’s other clone app efforts (like Slingshot and Poke) have failed to gain traction because they were totally separate from Facebook’s main apps – meaning you needed all your friends to download new apps in order to get any use out of them

To learn more about new topics and interesting ideas, see Dean’s Twitter feed.

Remember you can submit all questions in advance of each coaching session by e-mailing our Help Desk.