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Ever wonder how major search engines such as Google rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is intended to give you a taste of SEO with some fun practices to get seen in Google.

• You will be introduced to the foundational elements of how the most popular search engine, Google, works
• How the SEO landscape is constantly changing and what you can expect in the future.
• You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites

Handouts: 

• Search Engine Optimization 101 – Slide Deck

About Joseph A. Karns

Joe is a serial entrepreneur leveraging over 15 years of digital marketing experience to help clients achieve their business goals. As an integral part of the Forward Progress and Social Jack teams, Joe specializes in traffic generation, conversion, and inbound marketing. Joe takes great pride in being a part of an exceptional team helping clients reach their sales and marketing goals. With multiple HubSpot certifications, Joe embraces and employs their overarching mission of: “attract, engage, delight”.