During the session, we covered the following:

News Topics:

• How Frequently Should I Publish on Social Media?
  • What are the best Days and Times for Twitter posts?
  • What is the Optimal Publishing Frequency on LinkedIn?
  • More difficult to gauge posting preferences in Facebook
• Introducing the LinkedIn Audience Network
  • A native advertising network that enables you to reach even more professionals with your ads by placing your Sponsored Content on high-quality, third-party publishers across mobile and desktop
  • Designed to increase your marketing footprint beyond the LinkedIn platform so you can extend your campaign’s reach
  • Allows you to compare your network performance to your onsite performance
• Will Rounded Facebook Page Profile Pictures Boost Engagement?
  • A more engaging look for your page profile
  • Platform and Experience re-designs to match mobile and desktop
  • Users should update their images to fit all icons that Facebook generates
• Manage your business listing without leaving Google Search
  • Businesses with complete listings on Google are twice as likely to gain customer trust, 38% more likely to attract in-store visits, and 29% more likely to see a purchase
  • Created a simple, easy-to-access business dashboard right in Google Search
    • Add or correct business information, post updated hours, and more.
    • Post on Google and stay engaged with your customers.
    • Share photos that make your business stand out.
    • See how many views your listing gets, and easily access detailed information about your listing’s performance.
    • Know when users upload photos of your business.
    • Quickly take the most important actions to complete and enhance your business listing.

Lessons of the Week:

• Social Selling for Twitter – Follow, Engage, Convert –
• Social Jack Connections and Functions
• Email Marketing Platform Discussion

To learn more about new topics and interesting ideas, see Dean’s Twitter feed.

Remember you can submit all questions in advance of each coaching session by e-mailing our Help Desk.