During the session, we covered the following:

News Topics:

• Why 6-Second Formats Are Saving Digital Video Ads
  • The snackable video ad—popularized by the YouTube’s non-skippable Bumper—is poised to become one of the go-to formats for maximizing the impact of brand messaging across digital video
  • Since longer video ads can be skipped after five seconds, it makes sense that brands now would want to get their messages out in that amount of time
  • New creative approach to this format: Think Mobile, Fast, Make a Series, etc…
• Facebook Allows Page Admins to Control Messenger Pop-Up Chat Prompts
  • Facebook page admins have spotted a new Messenger chat pop-up when users visit their pages
  • Admins now have the option to prompt visitors to “start a conversation” with the page via Messenger when it’s online or if it tends to be “very responsive to messages.
• YouTube Rolls Out New Features to the Mobile App and Releases Redesigned Logo and Desktop Site
  • “Refreshed” YouTube logo and YouTube icon that’s cleaner, more flexible, and better designed for a multiscreen world
  • New desktop design features and faster functionality
  • Breaking news section added within main Feed

Lesson of the Week:

• Using Boolean Search on LinkedIn
  • You can run a Boolean search on LinkedIn using advanced search operators and boolean logic to conduct searches
• LinkedIn Saved Searches and Emails

To learn more about new topics and interesting ideas, see Dean’s Twitter feed.

Remember you can submit all questions in advance of each coaching session by e-mailing our Help Desk.