During the session, we covered the following:

News Topics:

• The 4 key Do’s And Don’ts of Influencer Marketing
  • An effective way to quickly gain exposure for your brand or a specific campaign on social media
    • Expanded List of Do’s and Don’ts
• Three Biggest Influencer Marketing Challenges And How To Overcome Them
  • Choose wisely – without influencers there can be no influencer marketing campaign
  • Measuring Campaign ROI – you can try measuring your campaign ROI by considering other aspects in which the influencers help achieve your campaign goal
  • Read up on the influencer’s work and also give influencers a reason to care about your campaign
• Inside Facebook’s 10-Year Master Plan
  • Extending reach to Developing countries
  • App improvements and developer additions to maximize UX
  • AI, bots and virtual reality
• Data Driven Creative Cartoon

 

Lesson of the Week:

• The “2Old/2New” approach to building relationships and influence

To learn more about new topics and interesting ideas, see Dean’s Twitter feed.

Remember you can submit all questions in advance of each coaching session by e-mailing our Help Desk.