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Influencer News Update:

  • 12 of the Best Social Media Analytics Tools (and How They Can Help Your Business) Article by Aleh Barysevich [source = SocialMediaToday.com]
    • Analytics is at the core of any marketing strategy. Marketing on social media is no exception to that.
    • Digital Marketing is so spread out among multiple platforms that it only makes sense to use tools that provide deeper analytics across all platforms.
    • You need to measure your every effort before being able to maximize your campaign performance.
    • Awario is a social media monitoring tool that provides powerful analytics elements.
    • Awario measures online mentions of your brand in order to provide you with statistics on mention growth, reach, a list of mentions’ languages and locations, their sentiment and where on the web they’re occurring.
    • This tool also analyzes people on social media who have used your keywords as well as provides alerts for you and two competitors.
    • Awario has a free 14-day trial
    • Snaplytics provides detailed performance data for Instagram and Snapchat, it also includes insights into Stories and overall follower growth.
    • Snaplytics also has a 14-day free trial.
    • Squarelovin is an analytics tool made specifically for Instagram. This tool tracks likes, followers, reviews post performance, and overall profile engagement.
    • Squarelovin offers a freemium account.
    • Rival IQ analyzes posts, likes, and comments from all major social media platforms (Facebook, Instagram, Twitter, and Pinterest)
    • Rival IQ is also integrated with Google Analytics which allows for comprehensive data on how your customers get to you and what they do once they get there.
    • Some of the other tools mentioned in this article include Union Metrics, Keyhole, Hootsuite, Sprout Social, Tailwind, Sotrender, Wiselytics, and Socialbakers.
    • There are many different platforms for analyzing your campaigns and it is definitely worth looking for the best one for your brand.
    • Don’t forget, you cannot manage what you cannot measure.

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