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Influencer News Update:

  • New Report Looks at Best Times to Post on the Major Social Platforms in 2019 Article by Andrew Hutchinson via Social Media Today
    • Since the dawn of social media marketing, marketers and brands have been trying to determine the absolute best times to post on any given social platform.
    • In reality, there is not a one-size-fits-all, best time to post. There are many factors that play a part in determining the engagement on your post. (For Example: your audience, your industry, your product, the quality of your content, etc.)
    • However, knowing the generic best times, determined by overall engagement, will give you a step in the right direction when determining when to post on social.
    • The data in this article comes from sprout social.
    • Facebook posts that are published between 11am and 1pm tend to see the most engagement. Thursday and Friday also see relatively high interactions.
    • Another thing to note would be the worst times to post. The data shows that content posted on Sundays see the lowest amount of engagement on Facebook.
    • On Instagram, the highest engagement tends to occur on Wednesdays and Fridays from 10am to 11am.
    • This is surprising to see that the most people are not checking their social feeds during their morning commute or after work.
    • On Twitter, Wednesday and Friday win again although it is the 9am slot instead of mid-morning.
    • Tweets also see less engagement after 10pm
    • LinkedIn’s engagement statistics have seen a significant increase overall. This makes it a harder decision of when to post, but also allows for more options.
    • We do see a spike in engagement from 8am to 10am, then a drop at 11am, then back up from 12pm to 3pm.

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Bill Haas & Roger Ilsley

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