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During the session, we covered the following:
News Topics:
- Tips for Facebook LIVE Broadcasting:
- Promote – Let your networks know that you plan to do something LIVE
- Practice – Review your video by doing a private LIVE broadcast
- Be Personable – Authenticity, Smile, Introduce yourself, etc…
- Optimize Video afterwards – Comment, Add Thumbnails, and Data
- Utilize Live Video Metrics that Facebook provides
- Periscope Responds to Facebook Live:
- New broadcast searching functionality
- Now allows videos to be saved after 24 hours
- Offering added support for GoPro and Drone cameras
- Youtube 6-second bumper ads:
- Ads are not skippable
- Fit within the average attention spans of internet users
- Half of 18-49 year old users turn to mobile devices first for video
Lessons of the Week:
1). Snackable Content:
- Average Attention span of Internet user is 9 seconds
- Drive audiences to Larger content at the Destination
- Content Marketing and The Consumer Journey
2). Content Slicing Rules:
- Break larger blogs and content into usable smaller pieces
- Value first posting
- Know your targets
- Get more out of your content
Content from the session:
To learn more about new topics and interesting ideas, see Dean’s Twitter feed.
Remember you can submit all questions in advance of each coaching session by e-mailing our Help Desk.
About Ben
