March 16th Recording — Social Jack™ Weekly Coaching Session

During the session, we covered the following topics:
Why B2B Marketers Struggle to Convert Leads:
- – Sales Funnel Metaphor
- – Data Driven Objectives
- – Reduce Website Friction
LINKEDIN Tactics:
- – Profile and connection vislibilty
- – “10-20” rule for profile content
- – Connection Notes and Tags
- – LinkedIn Ads vs Facebook Ads
Successful Posting Strategies:
- – 5 to 1 ratio : 5 posts not about you for every 1 post about you
- – Curated articles
- – Posts relevant to target audience interests
- – Give to Get: The more you share/engage the more you create

Content from the session:

To learn more about new topics and interesting ideas, see Dean’s Twitter feed.

Remember you can submit all questions in advance of each coaching session by e-mailing our Help Desk.