SPECIAL EDITION featuring industry expert, SPENCER X SMITH

During the session, we covered the following:

News Topics:

• Actionable Nuggets Of Advice From Forrester B2B Conference
  • Don’t try to change everything
  • Engage the customer the way they want to buy not the way you want to sell
  • Make deposits before asking for withdraws
  • Gated Content may hurt relationships
  • Behavior trumps profiles
  • Marketing performance measures shouldn’t be about who gets credit
• Social Media ROI Cartoon

Lesson of the Week:

• Lesson of the Week:
  • ROI Discussion with Spencer Smith
  • Learning more about why and how to calculate ROI
  • Time frames for Social Media expectations
  • Persona building and user experience
• Understanding your Social Media followers and connections
• Gaining & Retaining your Prospects and Leads

To learn more about new topics and interesting ideas, see Dean’s Twitter feed.

Remember you can submit all questions in advance of each coaching session by e-mailing our Help Desk.