During the session, we covered the following:

News Topics:

  • Facebook Tests Two New Custom Audience Options for Ad Targeting
    • With ‘Dwell time’, you can create a list of users who ‘have spent time viewing your display adverts on Facebook or Instagram’. This would enable you to re-target those users who’ve (theoretically) looked at your ads but not taken any action.
    • ‘Link sharing’ will enable you to focus on users who’ve actively engaged with your content by sharing it
  • Facebook Shows What You Have in Common With Mutual Friends
    • A new feature called “Things in Common” that highlights details you have in common with your friends’ friends
    • Contains information that you share in common with someone else, such as mutual friends, page likes, and others
  • Twitter Introduces Video Website Cards
    • A creative format that combines the power of video with the ability to drive users back to a site to learn more or take action in the moment
    • Designed to work across a variety of brand objectives, as well as in the gray spaces that often exist between objectives
      • Attract qualified consumers
      • Extend brand engagement
      • Keep consumers’ attention
  • LinkedIn is Finally Selling Autoplay Video Ads
    • The ads will look like other LinkedIn videos that users can watch in their feed, and will autoplay without sound
    • LinkedIn said video posts are shared 20 times more frequently than other types of posts
    • Advertising was just 18 percent of LinkedIn’s business before it was acquired by Microsoft

Lesson of the Week:

  • Building Your Personal Brand


To learn more about new topics and interesting ideas, see Dean’s Twitter feed.

Remember you can submit all questions in advance of each coaching session by e-mailing our Help Desk.