During the session, we covered the following:
- Facebook Tests Two New Custom Audience Options for Ad Targeting
- With ‘Dwell time’, you can create a list of users who ‘have spent time viewing your display adverts on Facebook or Instagram’. This would enable you to re-target those users who’ve (theoretically) looked at your ads but not taken any action.
- ‘Link sharing’ will enable you to focus on users who’ve actively engaged with your content by sharing it
- Facebook Shows What You Have in Common With Mutual Friends
- A new feature called “Things in Common” that highlights details you have in common with your friends’ friends
- Contains information that you share in common with someone else, such as mutual friends, page likes, and others
- Twitter Introduces Video Website Cards
- A creative format that combines the power of video with the ability to drive users back to a site to learn more or take action in the moment
- Designed to work across a variety of brand objectives, as well as in the gray spaces that often exist between objectives
- Attract qualified consumers
- Extend brand engagement
- Keep consumers’ attention
- LinkedIn is Finally Selling Autoplay Video Ads
- The ads will look like other LinkedIn videos that users can watch in their feed, and will autoplay without sound
- LinkedIn said video posts are shared 20 times more frequently than other types of posts
- Advertising was just 18 percent of LinkedIn’s business before it was acquired by Microsoft
Lesson of the Week:
- Building Your Personal Brand
To learn more about new topics and interesting ideas, see Dean’s Twitter feed.
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