During the session, we covered the following:

News Topics:

• Why Your Influencer Marketing Strategy Should Revolve Around PR
  • Rapper Post Malone’s PR campaign that created huge buzz
  • Instead of paying him to post on Insta or tweet at Coachella, He postmated 10,000 Popeye’s biscuits to a party
  • This allowed him to stay authentic instead of posting for money
• Pinterest Launches ‘Secret Santa’ Campaign to Drive Holiday Gift Purchases
  • Pinterest is creating Christmas lists off of people’s boards
  • You can find friends/family on Pinterest, then the platform will create a custom board for gift ideas based on their boards.
  • 93% of Pinterest users use pinterest to plan or make purchases
  • 52% find things on pinterest then purchase online

Lesson of the Week:

• Twitter Moments
• Holiday Parties
• Twiends – Promoted Account

To learn more about new topics and interesting ideas, see Dean’s Twitter feed.

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