- Why Your Influencer Marketing Strategy Should Revolve Around PR
- Rapper Post Malone’s PR campaign that created huge buzz
- Instead of paying him to post on Insta or tweet at Coachella, He postmated 10,000 Popeye’s biscuits to a party
- This allowed him to stay authentic instead of posting for money
- Pinterest Launches ‘Secret Santa’ Campaign to Drive Holiday Gift Purchases
- Pinterest is creating Christmas lists off of people’s boards
- You can find friends/family on Pinterest, then the platform will create a custom board for gift ideas based on their boards.
- 93% of Pinterest users use pinterest to plan or make purchases
- 52% find things on pinterest then purchase online
Lesson of the Week:
- Twitter Moments
- Holiday Parties
- Twiends – Promoted Account
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