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Influencer News Update:
- How the LinkedIn Algorithm Works in 2019 | Article by Michael Quoc [source = Falcon.io]
- In October of 2018, LinkedIn updated its feed algorithm to help private users get their content seen while simultaneously reducing the reach of LinkedIn’s “Power Users”.
- Even though interactions on LinkedIn have grown 50% YoY, the majority of those interactions were with the top 1% of influencers on the platform.
- Almost 600 million business professionals share content, grow their networks, and find jobs using LinkedIn.
- The main LinkedIn feed is based on an algorithm not on recency.
- Similar to Facebook & Instagram, your news feed is designed to show you content that they think is relevant and that you will engage with, rather than most recent content
- LinkedIn users can sort the content in their feed by “Top” posts, or Recent posts.
- Fortunately, this means that you do not have to, nor should you, post 20 times a day
- Unfortunately, this means that just posting to post does not cut it. If you want to consistently make it into people’s feeds, you will need to be regularly putting out and producing good content that your followers reliably engage with.
- It is important to note that your content is ranked and displayed based on your reputation (i.e. how users have engaged with your content before)
- Filter #1: Every time you post something, the LinkedIn feed algorithm decides whether it is spam, low quality, or good to go. I think we know which category to aim for.
- Filter #2: If your content is in the “good to go” category, it will appear in the feed temporarily.
- While your content is going through the second filter, LinkedIn’s algorithm bots look closely at how your audience engages with your content.
- Pro Tip: We highly recommend optimizing your initial post time based on your analytics or other recommended times.
- If you are getting decent engagement (i.e. liking, commenting, sharing, etc.) that’s a good sign that you will make it through to the next filter.
- If people mark your post as spam or choose to hide it from their feed, LinkedIn will take that into account when deciding whether or not your content should stay in the main feed. – If your posts are reported or hidden by users repeatedly, it is likely that they will be filtered out by the LinkedIn algorithm.
- Filter #3: At this step, the LinkedIn Algorithm will look beyond the content of your post to determine if your content is worth appearing in users’ feeds.
- The LinkedIn algorithm looks at you and your network to decide whether or not this is spam or if your network will enjoy it. – This is due to LinkedIn’s belief that spam posts should not be rewarded with viral visibility.
- Filter #4: During step 4, humans are brought into the process to determine whether the content should continue to be shown, whether they could include it somewhere else on the site (e.g. a channel). – This is why you will sometimes see posts in your fed that are weeks old, something you definitely will not see on Facebook and Twitter.
- Before we go, let’s talk about some of the ways to get through the filters
- Optimize your posts, Work their bias to your advantage, and Grow your network
Social Jack Power Move:
- Social with Intent & Purpose
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