Watch The Recording:

• 12 Tips on How to Work with Social Platform Algorithms to Maximize Performance
  • All of the algorithm updates make it “increasingly difficult” for marketers and businesses to reach their audiences organically.
  • Facebook noted, in a privately held webinar, that the newest algorithm would prioritize content that:
    • ) Sparks engagement, such as…
    • Boosts engagement on publisher posts, Triggers Engagement between users within the comments (both on videos and publisher posts), or Is shared over Facebook Messenger to start a conversation with a group of friends
  • The Solution: The more that your posts spark engagement/inspire discussion, the more likely Facebook will be to consider them relevant or meaningful and prioritize them in feeds.
  • Since Instagram is owned by Facebook, it is safe to assume that the algorithm is pretty similar.
• Do Facebook Page Likes Still Matter?
  • Only 5 years ago, marketing on Facebook began with the simple action of liking a Facebook Page. Since then, social media marketing has evolved into a much more complicated process.
  • Some of the metrics that were important then are no longer relevant today, especially considering that Facebook’s newest News Feed algorithm has tanked business pages’ organic reach.
  • One study that was conducted showed that only 1% of users who like a brand on Facebook actually visit that brands Facebook page. However, users spend the majority of the time in the news feed.
  • This article equates “banking on page likes to drive business results” to “being obsessed with a car that can’t take you anywhere”.

Influencer Development Lesson:

• S.C.A.G.

Special Influencer Guest:

• Jessika Phillips – Relationship Marketing
  • LinkedIn
  • Twitter
  • Facebook
  • Website

Listen to the Podcast:

• Social Jack™ Influence Factory
  • Every Wednesday @ 12:00pm CT
• How to Convert LinkedIn Connections to Clients
  • Thursday, Oct. 11^th @ 11:00am CT
• Blockchain Summit Chicago
  • Friday, October 19, 2018 from 8:00am-5:00pm CT
• How to be a Business Influencer Workshop & Training Event
  • Thursday, October 25, 2018 from 1:00pm-7:00pm CT

Subscribe to Podcast:

• iTunes
• Google Play
• Stitcher
• Spreaker

Connect WITH us on Social Media:

• Dean DeLisle
  • LinkedIn
  • Twitter
• Jackson DeLisle
  • LinkedIn
  • Twitter
• Cait Hassett
  • LinkedIn
  • Twitter

Congratulations to our Engagement Winners This Week:

• VJ Liberatori
• Doug Sheehan