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Latest Influencer News:

  • 2018 State of Social Video: Consumer and Marketer Trends Report [Infographic]
    • Current Statistics on Social Video:
      • 93% of businesses say they’ve gained new customers due to video on social media
      • 88% of marketers are satisfied with the ROI of their social video efforts
      • 81% of marketers have place ad spend against a video on Facebook
    • Marketers named Social Media as the #1 reason for creating video content in the past 12 months
    • 73% of Marketers create at least 2 videos per month for marketing on Social.
    • Results show that Video gets a 63% of ROI whereas Photos/Graphics only get a 56%
    • The Biggest challenges that marketers face with video are…
      • Video creation is time-consuming
      • Video tools/software are too complicated
      • Video is out of their budget.

Influencer Development Lesson:

  • Event Influencer Marketing

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Congratulations to our Engagement Winners This Week:

  • Kathryn Quant
  • Dave Geraghty