During the session, we covered the following:

News Topics:

• Facebook Tests Two New Custom Audience Options for Ad Targeting
  • With ‘Dwell time’, you can create a list of users who ‘have spent time viewing your display adverts on Facebook or Instagram’. This would enable you to re-target those users who’ve (theoretically) looked at your ads but not taken any action.
  • ‘Link sharing’ will enable you to focus on users who’ve actively engaged with your content by sharing it
• Facebook Shows What You Have in Common With Mutual Friends
  • A new feature called “Things in Common” that highlights details you have in common with your friends’ friends
  • Contains information that you share in common with someone else, such as mutual friends, page likes, and others
• Twitter Introduces Video Website Cards
  • A creative format that combines the power of video with the ability to drive users back to a site to learn more or take action in the moment
  • Designed to work across a variety of brand objectives, as well as in the gray spaces that often exist between objectives
    • Attract qualified consumers
    • Extend brand engagement
    • Keep consumers’ attention
• LinkedIn is Finally Selling Autoplay Video Ads
  • The ads will look like other LinkedIn videos that users can watch in their feed, and will autoplay without sound
  • LinkedIn said video posts are shared 20 times more frequently than other types of posts
  • Advertising was just 18 percent of LinkedIn’s business before it was acquired by Microsoft

Lesson of the Week:

• Building Your Personal Brand

To learn more about new topics and interesting ideas, see Dean’s Twitter feed.

Remember you can submit all questions in advance of each coaching session by e-mailing our Help Desk.