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Watch The Recording:

Influencer News Update:

  • 7 Tips for Using Visual Content Marketing Article by Melanie Tamble [source = SocialMediaToday]
    • In the past couple of years, we have evolved into a very Visual world. For example, companies like Apple have commercials that rely heavily on visuals and no speaking.
    • Visuals can have a tremendous impact on the success of your content marketing and social media campaigns.
    • It has been proven that Photos, Videos, and infographics are more effective when it comes to grabbing attention.
    • Obviously, it will be different on every platform. Facebook, LinkedIn, and Twitter are very versatile in regard to the type of content that performs well between photos, video, and infographics.
    • On Instagram, we find that Photos and Videos will perform better than an infographic. This is due to the fact that images with words on them tend to be a “turn-off” for users on this platform. Another issue is the dimensions of the average infographic is not optimal for what Instagram allows you to work with.
    • Some of the reasons that these items perform better than written content are…
      • Our brain only needs 1/10 of a second to understand an image.
      • People tend to remember visual information 6 times better than the information they’ve read or heard.
      • Infographics grow 12% more traffic and 200% more shares.
      • Click-through-rates on websites with images is 47% higher than others without images.
      • According to Cisco Visual Networking Index, around 78% of all data traffic in 2021 will consist of videos.

Social Jack Power Move:

  • Time-Chunking for Your Influence

Special Influencer Guest:

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Congratulations to our Engagement Winners This Week:

Howard Delaney & James Gustin

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